The Kids & Family Reading Report™, Canadian Edition is a national survey, conducted in English and French, of children ages 6–17 and their parents, as well as parents of children ages 0–5, exploring their reading attitudes and behaviours around reading books for fun. This is the first time Scholastic has released a Canadian Edition of the report. Over the past year, Scholastic has also released new reports in the U.K., Australia and India, and the 6th Edition of the report in the U.S.
ADDITIONAL STUDY METHODOLOGY
Scholastic Canada is the country’s largest publisher and distributor of children’s books in both official languages. The company is a leading provider of quality books and ebooks, print and technology-based educational resources. Scholastic also makes a great variety of books available to children through school-based book clubs and book fairs as well as retail and online stores, schools and libraries. Established in Canada in 1957, with a long history of service to schools and families, Scholastic Canada continues to carry out its commitment to spread the love of reading. Learn more at www.scholastic.ca.
Scholastic Canada Ltd. is a wholly owned subsidiary of Scholastic Inc., a publicly held company trading on NASDAQ under SCHL.
YouGov is a pioneer in online research with offices throughout the United States, the UK, Europe, the Middle East, Africa and Asia. YouGov’s custom research specialists conduct a full spectrum of quantitative and qualitative research providing comprehensive market intelligence to the world’s leading businesses and institutions. YouGov was recently named one of the world’s top 25 research companies by the respected American Marketing Association Top 25 Report and has a proven, published record of uniquely accurate data and actionable insights informing political, cultural and commercial organizations around the globe.
Scholastic Canada is pleased to share with you the findings from our first Kids & Family Reading Report™ Canadian Edition. We are delighted to join several of our international affiliates in an effort to get a better understanding of the reading behaviours and habits of families from around the world. These surveys began 10 years ago, when Scholastic released their initial Kids & Family Reading Report™. Recently, their 6th edition was published, and last year, the U.K., Australia and India also released their first reports.
As 2017 marks the 60th year that Scholastic Canada has been in business in this country, we felt it was the perfect time to conduct our own study of English- and French-speaking Canadian parents and children to see if our reading habits are that different from the rest of the world. It turns out that Canadian kids and their parents aren’t that different in their attitudes about the importance of reading. But we did see some areas where, as a publisher of children’s reading materials, we have some work to do. For example, we need to help spread the word about the importance of reading aloud to your children from the time they are born.
Our hope is to use the findings from this study to continue to drive conversations about kids’ reading and the power of books, and to help us understand how we all can support children as they begin their reading journey. Perhaps even more importantly, how do we continue to inspire a love of reading as children themselves grow up and face other distractions and choices about how they spend their time.
This landmark research provides both reasons to celebrate, but motivation to work harder to ensure that all children have access to and are able to find books they love every day. While everyone agreed on the importance of books and reading, almost half the children said they have difficulty finding the books they like, and said they look to school and parents for guidance. In today’s busy world filled with competition for parents’ and kids’ time and attention, many children mentioned that books gave them a chance to relax and use their imaginations. Children over six also said that while they aren’t read to at home as much as when they were younger, they would like to be read aloud to more often and looked forward to it as a special time spent with their parents. While the world has changed dramatically in terms of technology and access to it, it seems that children and parents agree: there’s nothing like sitting down with a book and leafing through the pages together.
Literacy empowers children to explore, communicate, debate and think critically. We hope you will find this information valuable and join us as we celebrate 60 years of sharing stories with Canadians. We look forward to continuing to foster the magic of reading in children with you.
Nancy Pearson Anne Browne
Co-Presidents, Scholastic Canada
TM & © 1996 - 2019 Scholastic Canada Ltd. All rights reserved.